Chief Marketing Officer
Elaine Oussoren is an accomplished leader with direct experience in field sales, medical communications, digital marketing, patient engagement, and health technology. She has consistently worked within the pharmaceutical industry on breakthrough projects including first time implementations for EHRs, Nurse Educators, Digital Marketing, IT platforms, Social Media, and Artificial Intelligence. Her open-mindedness, perspective, and enthusiasm feed her commitment to improvements in healthcare.
Her experience with integrated digital marketing includes the ability to gain cross-functional collaboration from medical, technical, and creative skillsets. She founded an early digital marketing agency, Boomerang Pharmaceutical Communications and led her team in the execution of hundreds of projects. Her role included leading global assignments, process improvement, strategy development, tactical planning, and award-winning innovations.
Elaine’s most recent experience has been with health tech innovation, focused on patient engagement. She has worked on innovative approaches for patient recruitment, retention, PRO collection, and RWE/RWD collection.
Elaine has a BS in Public Service from Penn State. She lives with her wife and Labradors in Montville NJ.
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