Subject Matter Expert
Most recently Bill was the National Sales Head for the Equity Star Portfolio & the Head of Sales Operations for all Business Units at Bayer Consumer Health. Bill was successful in developing a new go-to-market strategy for the Equity Star business unit and was successful in reversing a 5-year decline in sales and was the only business unit in the Division to achieve its’ top and bottom line commitments. Additionally, he built across all Business Units a new Sales Operations platform out of disparate functions that dramatically increased customer satisfaction.
Bill’s prior assignment was Senior Vice President of Commercial and Marketing Operations at Bayer, a platform that he built from ground up to enable all Business Units for competitive advantage. Functions included HCP Marketing, Business Planning, Demand Planning, Market Research, Media Strategy & Buying, Consumer Engagement, Business Analytics, and Division Initiatives.
Bill graduated Summa Cum Laude with a master’s in business administration from the University of Texas at Dallas. Undergraduate degree is a Bachelor of Science in Operations Management from the University of Tennessee. Bill lives in Mendham, New Jersey with his wife, Lisa, and 3 children.
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