Barry Brandstetter is an experienced commercial leader and proven business builder who brings over 30 years of pharmaceutical manufacturer and service provider know-how to his clients. During his career, Barry has built broad and deep knowledge and experience in pharma. His combination of client-side and service-side experience enables him to identify opportunities and problems and to develop solutions and recommendations to meet clients’ business needs.
Most recently, Barry was the Global Head of Commercial Integration for Syneos Health. In this role, Barry and his team worked with pharmaceutical companies to provide fully integrated and customized commercial infrastructure, business strategy, and support services to their clients. Services included positioning and branding, marketing strategy and campaigns, sales and sales management, sales operations, advertising and promotion, medical communications, clinical and regulatory support, and market access services.
Previously, Barry was SVP of Client Service for Possible Worldwide, a digital marketing communications company, where he was business leader for a diversified portfolio including healthcare, CPG, retail, and B2B. Barry also spent five years as Senior EVP at GSW Worldwide, a global pharma ad agency. At GSW he had responsibility for Client Service, HR, and PR.
Barry gained significant pharma experience during his years at Roche, Abbott, and Sanofi. Roles included General Manager, Marketing and Product Management, Sales Management, Marketing Research, and Head of HR and Sales Operations & Training. He developed skills in marketing and sales, financial management, contract negotiation, HR, and people management, and was consistently recognized as a business builder and problem solver.
Barry earned a bachelor’s in business from the University of Cincinnati and an MBA from Xavier University. He lives in Cincinnati, Ohio with his wife and family where they enjoy college sports, the arts, and traveling.
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