Subject Matter Expert

About Michael

Michael Ratican brings nearly 30 years of experience in Sales, Marketing, and Learning and Development consulting in the biopharma industry. He has built award-winning “best in class” global commercial learning organizations and launched game-changing brands in Rheumatology, Dermatology, Oncology, Cardiology, and Respiratory Health helping millions of patients all over the world.

Having spent nearly 25 years at Amgen Inc., Michael held impactful roles with increasing leadership and global responsibilities in Learning and Performance, Marketing, and Product Management. Most recently and to apply his extensive experience to other industries and geographic footprints, Michael founded e(three) Consulting LLC, a boutique learning company serving start up through Fortune 100 companies.

Energized by building world-class teams and maximizing customer engagement, Michael developed and implemented Amgen’s first customer engagement platform with a joint curriculum for both commercial and clinical teams. This new approach coupled with leadership training and omni-channel capabilities drove incremental revenues and re-established the company as a partner of choice.

Michael consults on, designs, and implements better and innovative ways to engage healthcare providers by focusing on both “the patient journey” and a “frictionless HCP experience”. This multi-faceted approach improves curriculum quality while generating novel brand insights. This unique blend empowers sales teams to compete more effectively by differentiating their brands and customer experience.

Michael graduated with a degree in Business Administration from the University of Southern California and lives in Southern California with his childhood sweetheart and their three children.

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