Leaders with Broad Strategic Vision

Our Vision

We are focused on making the currently complex world of vendor selection much easier for the BioPharma Manufacturer. Our goal is to enhance the vendor experience by ensuring that the best vendors are identified and ultimately selected. Our Vendor Analysis Tool aggregated the responses of over 200 BioPharma decision makers and rates individual vendors on a capability by capability perspective.

The Vendor Analysis Tool is 100% populated with key decision maker and budget holder feedback. With the Vendor Analysis Tool, you can easily and strategically orchestrate Request for Proposals and Request for Information from the highest rated vendors servicing the BioPharma Industry. Selecting the right vendor leads to increased productivity, higher levels of innovation and greater internal client satisfaction.

Bob Jansen – CEO

Bob Jansen is a veteran of the Pharmaceutical and Life Science community. Bob spent over 19 years in various leadership roles at different Pharmaceutical manufacturers before transitioning to the vendor side of the business. Most recently, Bob was President and General Manager of Source Healthcare Analytics, a Symphony Technology Company (formerly Wolters Kluwer). Bob founded Zensights in Dec. of 2012 to provide insights to Lifescience companies and those suppliers that service the industry.

Bob collaborates with a vast network of Life science executives and key opinion leaders to help clients determine “Best in Class” vendors on a capability by capability perspective. These “Zensights” help BioPharma manufacturer’s determine which vendors have a “Best in Class” offering on a capability by capability perspective. Bob uses industry surveys of Pharmaceutical budget holders to determine vendor performance.

These insights often help suppliers determine shortcomings or opportunities to augment their product offerings to help their end customers. (Life science/Pharma manufacturer’s) Zensights focuses on providing insights on vendors whose key differentiator tends to be their employees.

Connect with Bob on Linkedin


Will Passano – President

Will Passano has extensive executive healthcare leadership expertise in the healthcare publishing / education sectors. With a foundation acquired from traditional publishing offerings that includes Williams & Wilkins, SCP Communications, and Jobson Healthcare Information, to more digital offerings like Skyscape, NetLearning and VOX Telehealth, he has been instrumental in growing these entities.

His strong and seasoned management skill set has provided guidance as several of these organizations were successfully sold during his leadership and he has a strong background in sales, internal operations, partner/lender and investor relations, With the rapidly changing landscape within the healthcare sector, he has successfully adapted to capitalize on this dynamic shift.

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Sharon Clarke – Chief Commercial Officer

Sharon Clarke brings more than 20 years of deep industry experience and accomplishments to her role as Chief Commercial Officer of Zensights. Sharon specializes in building and leading commercial organizations in highly competitive, cost-sensitive markets. She rose through the ranks of Sales, Sales Operations and Marketing management before becoming the President and General Manager of MEDA US, an affiliate of a Swedish pharmaceutical company. In that role, Sharon led the US division to increased revenue and record profitability while launching four products in the highly competitive respiratory and pain therapeutic markets.

Capitalizing on the unmet need in the marketplace for strategic advisors with strong C-suite level experience, Sharon founded Patriot Advisors, a business consulting firm that brought best practices to small pharma organizations seeking to develop efficient, cost-effective commercial organizations. She advised emerging biotechnology companies and established global
pharmaceutical companies who were looking to optimize organizational effectiveness and develop leadership at all levels of their organizations.

For the past 4 years, Sharon has led Commercial Operations for emerging pharmaceutical companies – building their initial commercial teams and operational infrastructure, and leading launches of both pain and neurology products. Critical elements of these roles included finding exceptional vendors and forging strategic partnerships that created value and provided high-quality services at price points consistent with the constraints of emerging organizations.

In addition to her work at Zensights, Sharon is active in her community and serves on two Boards. She is a member of the Board of Directors for JDP Therapeutics, a privately held, clinical Phase 3 stage specialty pharmaceutical company focused on developing small molecule therapeutics to treat life-threatening diseases. She is also a member of the Board of Trustees (President’s Circle) of East Tennessee State University, from which she was graduated magna cum laude with degrees in Microbiology and Chemistry.

Sharon lives in Robbinsville, New Jersey. She and her husband have 3 children and enjoy spending their time with family, exercise and watching their favorite sporting events.

Connect with Sharon on Linkedin


Matt Brown – Chief Marketing Officer

Matt Brown is an accomplished agency leader and brand strategist, having spent the past two decades successfully building and launching dozens of healthcare brands for clients such as Genentech, Gilead, Johnson & Johnson, Merck and Zoetis. In addition to creating great brands for clients, Matt has spent the past 10 years building some of the industry’s leading agency brands. Most recently, Matt launched BrandMETTLE, an agency focused on bringing branding expertise and innovative technologies to brands engaging the 50+ consumer. Previously, Matt successfully created Guidemark Health by merging 5 independent healthcare agencies. While CEO of Guidemark Health, Matt served as interim CEO of Bluespire Marketing and Ariad Communications for about a year, which were both owned by the same private equity group as Guidemark Health.

Before Guidemark Health, Matt served as general manager of ICC Lowe. In addition to guiding the organizations transformation, Matt oversaw client relationships, new business activities, and worked closely with clients on the marketing of their products. Prior to ICC Lowe, Matt served as president of Ignite Health. During his tenure, the agency was nominated for Agency of the Year in recognition of significant growth and expansion. Matt served as senior vice president/managing director for GSW Worldwide prior to joining Ignite Health. During his 10 years at GSW, he held several positions with responsibility for leading account services, new business, staff development, as well as innovative business models and communications solutions for clients.

Matt is a graduate of The Ohio State University and served in the Army National Guard for 6 years before starting his professional career. Matt lives in Long Valley, New Jersey with his wife and 3 children.

Connect with Matt  on Linkedin